Lucas & Company, LLC

Equity Aids the Vigilant, Not Those Who Slumber on Their Rights

Lucas & Company, LLC

PRIVACY POLICY

Effective date: August 01, 2019

WHO WE ARE

Lucas & Company, LLC (“us”, “we”, or “our”) operates the www.lucasandcompany.com website (hereinafter referred to as the “Website”).

This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Website and the choices you have associated with that data.

Use of This Site

We use your data to provide and improve the Website. By using the Website, you agree to the collection and use of information in accordance with this policy.

When visitors leave comments on the Website we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar website to see if you are using it. The Gravatar website privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you upload images to the Website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the Website can download and extract any location data from images on the Website.

Definitions

Website – Website is the www.lucasandcompany.com website operated by Lucas & Company, LLC.

Personal Data – Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data – Usage Data is data collected automatically either generated by the use of the Website or from the Website infrastructure itself (for example, the duration of a page visit).

Cookies – Cookies are small files stored on your device (computer or mobile device).

INFORMATION COLLECTION AND USE

We collect several different types of information for various purposes to maintain and improve our Website.

Types of Data Collected

Personal Data: While using our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to: e-mail address; first name and last name; phone number; mailing address, state, province, ZIP code, city; and Cookies and Usage Data.

Usage Data: We may also collect information on how the Website is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data: We use cookies and similar tracking technologies to track the activity on our Website and we hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyse our Website.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

Examples of Cookies we use:

Session Cookies. We use Session Cookies to operate our Website.

Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

Security Cookies. We use Security Cookies for security purposes.

Use of Data

Lucas & Company, LLC uses the collected data for various purposes:

  • To provide and maintain our Website
  • To notify you about changes to our Website
  • To allow you to participate in interactive features of our Website when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Website
  • To monitor the usage of our Website
  • To detect, prevent and address technical issues

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it here.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Lucas & Company, LLC will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Legal Requirements: Lucas & Company, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Lucas & Company, LLC
  • To prevent or investigate possible wrongdoing in connection with the Website
  • To protect the personal safety of users of the Website or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Our Policy on “Do Not Track” Signals under the California Online Protection Act (CalOPPA): We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Service Providers: We may employ third-party companies and individuals to facilitate the operation of our Website (“Service Providers”), provide for the Website on our behalf, perform Website-related services or assist us in analyzing how our Website is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics: We may use third-party Service Providers to monitor and analyze the use of our Website. Visitor comments may be checked through an automated spam detection service.

Statcounter: Statcounter is a web traffic analysis tool. You can read the Privacy Policy for Statcounter here. Visit www.Statcounter to view its Privacy Policy.

Retention of Your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our Website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Rights to Your Data

If you have an account on our Website, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Payments

We may provide paid products and/or services within the Website. In that case, we use third-party websites for payment processing (e.g. payment processors).

We do not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processor we are currently working with is PayPal/Braintree. Visit www.PayPal to view its Privacy Policy.

If you call us at our office (205-425-5200) to make payments over the phone with a credit card, after processing your payment we do not retain your credit card information.

Links to Other Sites

Our Website may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or websites.

Children’s Privacy

Our Website is not intended for use by anyone under the age of majority (minors or “Children”).

We do not knowingly collect personally identifiable information from any minor of child. If you are a parent or guardian and you are aware that your minor or child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Website, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please do not hesitate to CONTACT us.